 |
  |
Putnam Investments needed a campaign that would have the look and flavor of customized creative brought to the cost-effectiveness of a template. A style would need to be developed with a branding with strong continuity for a myriad of on-going creative pieces.
Solution
This project required intensive and extensive work from a team of designers. I worked very closely with the creative director to create the look and feel throughout. A strong logo emerged to lead in the branding. A thumbprint (one of our own might I add) is your ID. Educational materials, promotional posters and postcards, video--all elements in this puzzle.
A great amount of pre-press involved compiling images from customized campaigns to include in the brochure. A considerable amount of on-press time was needed as well to ensure consistent color throughout.