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Create ongoing pieces that perpetuate the look and feel of the client and being aware of budget. In the case of MasterCard, how to incorporate the red and gold. In the case of Briggs & Stratton, keeping to a budget was the concern.
Solution
With "MasterCard" I had to incorporate the red & gold. Working closely with the Account Executive, we came up with the tag line "Time & Money" and were then able to use a coin and clock. With these photographic icons I incorporated the red & gold.
For "Briggs & Stratton" the primary concerns were budget and continuity between pieces. I used an image developed from the beginning and designed a piece using only two colors. You can sure get a lot out of two colors!