Challenge
In designing logos one has to be aware of identity and branding. It's one thing to create a pleasing visual representation of a name or company. It's an entirely different thing to create an identity and branding. You want to identify a company by a logo. This exclusivity is important in today's business world.

 

Solution
With "Euroladies" I have created a logo that is elegant yet clear in it's purpose. To add to the taste of the audience, I have used a paintbrush for the initial letter.

For "FourMinusOne" I have created a logo that is typographical. The typography is strong enough to be a visual unto itself. In addition, this logo has a strong branding quality. You will instantly recognize this logo and associate it with the company.

  Logos