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Create a creative final/proposal displaying two different campaigns for the client. A brochure cover and poster to display promotional materials was needed for each campaign.
Solution
I believe very strongly in knowing your client. In this case my client was a pipefitters union in Western Pennsylvania. From attending a creative brief with the client and account executive I was able to ascertain more information about the market.
The audience is a blue collar workforce. One campaign is aimed at a love for football both in the writing and the graphics. The other is conveying a connection with the kind of work they do. This creative final/proposal, the "pipes" campaign in particular, was chosen unanimously by the client board reviewing the work.